OVERVIEW
Standard was designed for publishers.
If you’re reading this guide then you’re probably a writer, author, blogger, journalist, or some form of online publisher. Scan through the list of features and it should be clear that we have oriented everything around people who love to publish content online.
If you’re not a publisher or professional blogger then chances are you’re a developer/designer building a WordPress site.
The team who built Standard falls into both categories.
So regardless of which you find yourself in today, be confident that we are continuously striving to improve our theme for your needs… and ours.
Publishers
Standard’s design lets your content be the star of the show.
Our theme is intentionally clean and simple so that it does not distract visitors from the most important thing of all, your content. We’ve strategically organized and positioned each section so that visitors can immediately know who you are and what you want to communicate. We have provided you with ad space if you want to monetize your content, all the typical social icons for visitors to find you on popular social sites. Perhaps the most important thing of all is that Standard Theme is loaded with SEO features that attract the attention of search engines like Google.
Designers & Developers
Standard’s design is practically a wireframe and it’s built on Bootstrap.
The design’s minimalist beginnings provide an empty canvas with which to start your designing endeavors. The style rocks because it won’t adversely influence your design before the creative process begins.
Standard is built on Bootstrap 2 and it’s child theme ready. Tired of installing a laundry-list of plugins for every project? Yeah, so were we. That’s why we baked them into Standard. Advertisements? Done. SEO? Done. Author biography box? Done. Configurable social icons? Yep. Native threaded comments with Gravatar support? Done and done.
When you choose Standard as the foundation of your next web project, you’re already ahead of the game. You no longer need to spend hours trying to get everyone else’s plugins to play nice with each other, ours are harmonious from the word go.